Guest Messaging is not just improving and updating your service offer but also creates numerous opportunities for you to add further value to your guests stay, cross- and upsell and affect overall NPS positively.
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Group of friends
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Asking proactively about how your guests' stay is going, you give them a personal-feeling way in giving you feedback first hand to build a good relationship. Imagine yourself being a guest and the Hotel reaching out to you in a simple text asking “Hey Emma, I hope you had an awesome first day in the city. Just shoot away if there is anything you want to know or ask for. We’re here for you. / Jan from the Reception”.
Setting up generic messages along your guests' stay to make them feel personally cared and accommodated for is one thing, but imagine if you could also drive service offers such as wellness packages or other cross- and upsells using messages, to identify your guests' needs and wants.