Today, with thousands of hotels operating in the same city where your property is, the battle for direct bookings is fiercer than ever. OTAs reign supreme, often swallowing a hefty chunk of your revenue with each reservation.
So, how do you break free and capture more guests booking directly with your hotel? The answer lies in a multi-pronged approach. You need to showcase the value of booking directly instead of using an OTA.
Elevate your marketing game
Rethink your assets (website, social media accounts, etc.) to showcase an experience instead of merely rooms or apartments.
Use your guest data to build connections
Create campaigns to specific audiences, showcase your unique offerings, and highlight the advantages of booking directly - think exclusive deals, flexible cancellation policies, and personalised experiences.
Reengage OTA bookers
Contact them with incentives that encourage them to come back to your property and book direct on their next stay. Incorporate them to your database and work on increasing loyalty.
Foster genuine connections
Either on your website or on social media, respond promptly to inquiries and deliver an excellent customer service. Remember, guests seek trust and value. Demonstrate both by offering transparent pricing, local recommendations, and a commitment to exceeding expectations.
Now, imagine amplifying your efforts with powerful tools.
Bookboost, equipped with a Multi-Channel CRM and Unified Inbox, empowers you to do just that. Streamline communication, personalise guest interactions, and gain valuable insights to further optimise your strategy.
Many accommodation businesses around the world struggle to increase direct reservations. Since OTAs have increased their popularity tremendously and more travellers see them as their first option to make a booking, the question that remains is: how to increase direct bookings at your hotel?
You can use a combination of marketing, excellent user experience, quick response rate, and incentives to drive more direct bookings. The goal is for the user to see the value in booking directly at your hotel instead of using an OTA.
With the Multi-Channel CRM, you can turn your OTA bookers into loyal customers by gathering their data and creating personalised campaigns for them. When you send the right message and offer the right incentive, they will see the value of direct bookings.
Visste du att 80 % av gästerna kollar hotellwebbplatser innan de bokar på OTA? Interagera med dem medan de navigerar på din webbplats, så att de kan ställa frågor direkt, istället för att gå till OTA:erna.
Nyckeln är att engagera dina besökare medan de är intresserade och övertyga dem att boka. Hur man gör det? Att ge rätt svar vid rätt tidpunkt. Med "Snabbsvar" från vår enhetliga inkorg kommer din personal att ha mer tid och dina webbbesökare får omedelbara svar på sina frågor.
We asked Jörn Hoppe how they make such a big impact on today’s traveller. Have a look at the video for his story!
Unlock the potential of your hospitality business with Bookboost.