Next webinar -> April 25th
Stop getting ignored: How can hotels do hotel marketing effectively in 2024?
Direktbuchungen

Increase your direct bookings

Today, with thousands of hotels operating in the same city where your property is, the battle for direct bookings is fiercer than ever. OTAs reign supreme, often swallowing a hefty chunk of your revenue with each reservation.

So, how do you break free and capture more guests booking directly with your hotel? The answer lies in a multi-pronged approach. You need to showcase the value of booking directly instead of using an OTA.

Elevate your marketing game
Rethink your assets (website, social media accounts, etc.) to showcase an experience instead of merely rooms or apartments.

Use your guest data to build connections
Create campaigns to specific audiences, showcase your unique offerings, and highlight the advantages of booking directly - think exclusive deals, flexible cancellation policies, and personalised experiences.

Reengage OTA bookers
Contact them with incentives that encourage them to come back to your property and book direct on their next stay. Incorporate them to your database and work on increasing loyalty.

Foster genuine connections
Either on your website or on social media, respond promptly to inquiries and deliver an excellent customer service. Remember, guests seek trust and value. Demonstrate both by offering transparent pricing, local recommendations, and a commitment to exceeding expectations.

Now, imagine amplifying your efforts with powerful tools.
Bookboost, equipped with a Multi-Channel CRM and Unified Inbox, empowers you to do just that. Streamline communication, personalise guest interactions, and gain valuable insights to further optimise your strategy.

Direktbuchungen

Increase your direct bookings

Many accommodation businesses around the world struggle to increase direct reservations. Since OTAs have increased their popularity tremendously and more travellers see them as their first option to make a booking, the question that remains is: how to increase direct bookings at your hotel?

You can use a combination of marketing, excellent user experience, quick response rate, and incentives to drive more direct bookings. The goal is for the user to see the value in booking directly at your hotel instead of using an OTA.

Welche Ergebnisse können Sie erzielen?

Mehr Direktbuchungen
Höhere Gästezufriedenheit
Erhöhte Gästebindung
Gesteigerte Einnahmen
Mehr Upselling-Möglichkeiten

How can you get better results with Bookboost?

How can you get better results with Bookboost?

Multi-Channel CRM & OTA Data Enrichment

With the Multi-Channel CRM, you can turn your OTA bookers into loyal customers by gathering their data and creating personalised campaigns for them. When you send the right message and offer the right incentive, they will see the value of direct bookings.

Web-Messenger

Wussten Sie, dass 80 % der Gäste die Hotel-Websites überprüfen, bevor sie über OTAs buchen? Interagieren Sie mit ihnen, während sie auf Ihrer Website navigieren, und ermöglichen Sie ihnen, direkt Fragen zu stellen, anstatt sich an die OTAs zu wenden.

Einheitlicher Posteingang

Der Schlüssel liegt darin, Ihre Besucher einzubeziehen, solange sie interessiert sind, und sie davon zu überzeugen, zu buchen. Wie kann man das machen? Die richtigen Antworten zur richtigen Zeit liefern. Mit den „Quick Replys“ aus unserer Unified Inbox haben Ihre Mitarbeiter mehr Zeit und Ihre Webbesucher erhalten sofortige Antworten auf ihre Fragen.

Kundengeschichten

Superbude Hotels haben einen einzigartigen Ansatz im Gastgewerbe gefunden

Wir haben Jörn Hoppe gefragt, warum sie einen so großen Einfluss auf den Reisenden von heute haben. Sehen Sie sich das Video zu seiner Geschichte an!

Experience the power of Bookboost

Erschließen Sie mit Bookboost das Potenzial Ihres Gastronomiebetriebes.