Stop getting ignored: How can hotels do email marketing in 2024?

Struggling to get your hotel emails noticed?

Watch the full webinar to discover how to craft emails your guests will actually read and act on.

Email marketing is changing! This means today it is easier to be ignored by guests.

To avoid it, hotels and accommodation brands need to reshape their strategy and ensure they leverage everything email marketing offers.

In this session, experts from across the hospitality and marketing world break down what’s changed, what to avoid, and how to reshape your strategy to drive better engagement, click-throughs, and conversions.

You’ll walk away with real-world tips to personalise your emails, avoid common pitfalls, and integrate email marketing into your wider guest communication without overwhelming your team or your guests.

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Main takeaways:

- Changes in email marketing and how this affects your property

- How to craft emails that drive higher CTR and conversions

- How to fit email marketing into your overall strategy without overwhelming guests

- Tactics to personalise emails without investing hours of time

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Who is joining? 

Panellists: 

- Maria Corpas, Hospitality Travel and Tech copywriter at go visible online

- Adam Mogelonsky, Partner at Hotel Mogel Consulting

- Johanna Bernuy, Marketing Manager at Bookboost

- Isabel Cerdeira, Customer Success Manager at Bookboost