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The start of a new year means new opportunities for hotels to connect with travellers. And holidays are perfect for creating special offers and promotions, helping you stand out and attract bookings during key moments.
In this post, we share 10 ready-to-use holiday campaigns for five different holidays. Each holiday comes with two tailored email templates, complete with precise wording and tips you can put to work right away. Let’s dive in!
Lunar New Year is one of the most important holidays in many APAC countries. Families come together, traditional feasts are enjoyed, and good fortune is celebrated. This is a must-have campaign if your hotel has an international clientele, especially from APAC.
Subject Line: “Bring Good Fortune: Lunar New Year Family Getaway”
Email Content:
- Header: Celebrate the Year of the Snake with us!
- Body: Gather your family and welcome the new year with our special Lunar New Year package. Enjoy a 2-night stay with festive decorations, traditional Chinese snacks, and a delicious New Year’s Eve dinner. Book early and save 15%!
- CTA: [Book Your Lunar New Year Escape]
Why we love this: It caters to the family-oriented nature of the holiday and creates opportunities for upselling festive extras.
Subject Line: “Your Lunar New Year Adventure Awaits!”
Email Content:
Header: Dive into Lunar New Year festivities
Body: Experience the magic of the Year of the Snake with our curated Lunar New Year experience. Indulge in authentic festive cuisine, enjoy lion dance performances, and light up the sky with a lantern festival. Secure your spot today!
CTA: [Reserve Your Experience]
Why we love this: This campaign focuses on creating memorable cultural experiences, making it ideal for international guests or locals looking for something unique to do during the holiday.
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Valentine’s Day is all about romance, and hotels can tap into this by creating intimate, unforgettable experiences for couples. Whether your guests are planning a staycation or travelling for love, this holiday is perfect for promoting upscale packages.
Subject Line: “Spoil Your Valentine with a Romantic Escape”
Email Content:
- Header: Love Is in the Air
- Body: Treat your special someone to a dreamy Valentine’s Day getaway. Enjoy a night in a luxurious suite, a 3-course candlelit dinner, and complimentary champagne. Celebrate love with us!
- CTA: [Plan Your Romantic Escape]
Why we love this: It’s simple yet effective, catering to couples looking for a luxurious experience.
Subject Line: “This Valentine’s Day, Celebrate YOU”
Email Content:
- Header: Spoil Yourself This February
- Body: Who says Valentine’s Day is only for couples? Treat yourself to a relaxing escape with our special singles package. Enjoy a spa day, delicious dining, and the peace and quiet you deserve. Book it today!
- CTA: [Plan Your Me-Time]
Why we love this: Expands the audience by catering to single travellers who want to enjoy the holiday their way.
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Holi, the festival of colours, celebrates joy, unity, and the arrival of spring. For hotels, it’s the perfect chance to host fun, colorful events and bring unique cultural experiences to life.
Properties near Indian communities or popular with international travellers can make the most of this lively celebration.
Subject Line: “Experience the Festival of Colors with Us”
Email Content:
- Header: Celebrate Holi in Style
- Body: Immerse yourself in the colours of Holi with a weekend celebration at our resort. Enjoy traditional Indian delicacies, a colour play party, and live music. Don’t miss out on this vibrant experience!
- CTA: [Join the Celebration]
Why we love this: Combines cultural vibrancy with fun activities, attracting both locals and travellers.
Subject Line: “Recharge This Holi with a Wellness Escape”
Email Content:
- Header: Colors and Calm
- Body: Celebrate Holi with a twist of wellness. Enjoy yoga sessions, rejuvenating spa treatments, and a peaceful stay surrounded by nature. Book now for a refreshing break.
- CTA: [Recharge This Holi]
Why we love this: Offers a unique take on Holi by blending cultural celebration with wellness.
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Known for Irish culture and festive celebrations, St. Patrick’s Day is a fun opportunity to attract guests with themed events. Hotels near parades or pubs can maximise bookings with unique offers.
Subject Line: “Your Pot of Gold Awaits: St. Patrick’s Weekend Special”
Email Content:
- Header: Celebrate the Irish Way
- Body: Join us for a weekend of festive fun! Enjoy Irish-themed cocktails, live music, and a hearty Irish breakfast. Book your 2-night stay and get a complimentary pint of Guinness on arrival!
- CTA: [Celebrate St. Patrick’s Day]
Why we love this: It appeals to guests looking for a lively and themed weekend.
Subject Line: “Stay Close to the St. Patrick’s Day Action”
Email Content:
- Header: March into Festivities
- Body: Be at the heart of the celebration with our St. Patrick’s Day package. Stay within walking distance of the city’s parade route and enjoy a festive Irish dinner to top it off.
- CTA: [Book Your Stay]
Why we love this: A convenient option for guests attending local parades.
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Easter marks a time for renewal and family gatherings. With egg hunts, festive meals, and springtime vibes, it’s a fantastic opportunity to offer family-friendly packages and seasonal events.
Subject Line: “Easter Getaway: Brunch, Fun, and Relaxation”
Email Content:
- Header: Hop into Spring
- Body: Celebrate Easter with a delightful brunch and a relaxing overnight stay. Enjoy a seasonal menu featuring springtime favourites and a relaxing time away. Book now to secure your spot.
- CTA: [Reserve Your Easter Escape]
Why we love this: It packs dining, activities, and accommodation into one awesome family experience.
Subject Line: “Make Your Easter Break Unforgettable”
Email Content:
- Header: Relax, Refresh, and Rejoice
- Body: Enjoy a rejuvenating Easter break with our 3-night spring package. Explore blooming gardens, savor Easter treats, and reconnect with loved ones. Reserve your spot today!
- CTA: [Book Your Spring Escape]
Why we love this: Highlights the seasonal charm of Easter and offers relaxing and fun activities.
With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings.
Pick the ideas that best suit your property’s audience, and let the celebrations begin!
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