Loyalty takes on unique forms across different properties, but one thing is universal: to grow it, you need a clear picture of who your loyal guests are, why they choose your brand, and what keeps them coming back.
Yet, most brands struggle to access the data needed to truly understand their guests and their preferences; and not only that, but also struggle to personalise the experience for the loyal guests.
This is where Bookboost comes in. We equip you with the tools to uncover and leverage the insights that drive loyalty, helping you not only understand your guests but also engage with them on a more personalized, meaningful level.
Bookboost is designed for hospitality, to help hoteliers consolidate their customer data and start using it without any hassles.
Identify who are your loyal guests and their preferences
Create personalised campaigns to recognise and reward loyalty
Identify what works and amplify it
Understanding guest loyalty and all its layers is even more difficult when your data is spread across different software and platforms. Without a unique source of truth, your view of your guests remains fragmented.
Our hotel customer data platform (CDP) brings a 180° turn to your operations. It gathers all data from different systems and consolidates them into one overview, giving you comprehensive guest profiles that contain all relevant information about guests, from bookings to communications to revenue.
To go even deeper into loyalty, you can create and customise different audiences, grouping your guests by their characteristics and learning more about them. Answer questions like where most of your loyal guests come from, what language they speak, what services they use most, and more.
Learn more about how Bookboost can help you boost your guest loyalty and drive customer lifetime value (CLTV).
It’s not just about understanding who your loyal guests are but about leveraging that data to do something about it. Using Bookboost, you can reach out to guests who have visited you two times, three times or more than four times, and send them personalised campaigns about their next visit.
Customising the content by recognising how many times they’ve visited you not only shows a higher level of personalisation but also helps you to build a relationship with every guest, acknowledging their ‘loyal guest’ status and even rewarding it.
With our Multi-Channel CRM, these campaigns won’t take hours to be ready. You can personalise the content using our personalisation tokens, save and share templates between properties, use content blocks, and choose whether you want the message to be an email, a WhatsApp or an SMS.
Once you’ve gathered data on your loyal guests and prepared personalised campaigns and actions to boost loyalty, you need to measure it and understand what works and what doesn’t.
Using our Multi-Channel CRM, you will get a complete overview of your top-performing loyalty campaigns. Which campaigns are driving more clicks, response rate and ultimately, which ones drive the most revenue.
With this information, you can evaluate whether to continue or modify your efforts, and you can also understand if this is impacting loyalty in a positive way or not.
Are you ready to increase your revenue and build lasting guest relationships? Take the first step today.
Learn more about Bookboost and its advantages.
Bookboost is your canvas, you can personalise and design your guest journeys as much as you want. Not only the text but the colors, images, fonts, and more. So you can create unique messages for your unique guests.
Yes, besides sending your guest journeys, you can create different campaigns like newsletters, Christmas offers, special occasion discount, and more. As with other emails, you can personalise everything you want.
Bookboost offers triggers based on reservation data. For example: at the booking moment, a specific amount of days before the arrival date, on the departure date, and more. You can customise these to fit your guest journeys, and you can also create your own triggers using our Open API.
For incoming messages, our Unified Inbox can manage social media channels like Instagram, Facebook or Messenger; messaging platforms like SMS, WhatsApp or Line; email and OTA channels. For the campaigns you send to guests, Bookboost can support email, WhatsApp and SMS.
Bookboost's open API provides hotels with the flexibility to seamlessly integrate the platform with their existing systems. We are compatible with 80+ PMS in the market.
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