Bookboost, a CRM designed for hospitality, helps hoteliers manage their guest data and take care of their guest communications through personalised marketing campaigns, marketing automation and a Unified Inbox that gathers all guest messages into one platform. 

Through Bookboost, hotels can save time and effort in their daily operations, enhance team collaboration and, overall, deliver a more personalised and data-driven guest experience. 

On the other hand, Apaleo, an open property management platform, enables hospitality businesses to bring their unique visions to life. It empowers hoteliers to create the ultimate experience for both guests and staff. 

As an API-first platform, Apaleo is built with APIs at its core, serving as the foundation on which a modern tech stack can be built. This approach makes Apaleo the central hub for apps and services.

The integration between these two systems is enabling hotels around the world to empower their operations, not only by saving significant time but also by allowing them to gain a deeper understanding of their guests and deliver a superior experience. 

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Bookboost & Apaleo: An integration that delivers real power

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Real-time data synchronisation

Bookboost and Apaleo have a 2-way integration, meaning that data is automatically updated in both systems whenever a change occurs. 

As a platform, Apaleo provides 100% data and functionality access, ensuring that guest information, booking details, preferences and more are synced in real-time with Bookboost. Similarly, when profiles are updated in the CRM due to any campaign or communication, the data is automatically transferred to Apaleo.

This ensures that the information remains consistently accurate across the PMS and CRM.

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Unified guest profiles for better data management

This integration creates unified guest profiles by combining information from both Bookboost and Apaleo. In this way, hotels obtain a holistic view of their guests. 

These unified guest profiles include data like demographics, booking history, guest preferences, and past interactions. With all this information, hoteliers can understand guests better and make data-driven decisions that impact the business.

Overall, this holistic view of each guest helps to deliver a more personalised and tailored experience for every guest, which makes a difference in hospitality. 

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A personalised and multi-channel guest journey

Having a digital guest journey is vital to enhancing satisfaction among guests and also among your staff. Yours Truly, a boutique hotel in Munich, has achieved a 100% digital end-to-end guest journey after implementing Apaleo and Bookboost.

In addition, the data transferred from Apaleo to Bookboost has enabled them to create unlimited hyper-segmented audiences to personalise the communication with guests. This leads to improved marketing efforts, as integrated data enables more effective segmentation and targeting in marketing campaigns. 

On top of that, using the Bookboost automation capabilities, they have been able to save significant time by not having to prepare each communication touchpoint for guests manually. 

The benefits are tangible not just for hotel brands but also for serviced apartment providers. STAYERY, a German brand, implemented a multi-channel guest journey thanks to the integration of Apaleo and Bookboost. 

The brand knew there was an opportunity to increase satisfaction among their guests by embracing other channels, so they used Bookboost to create a journey that also delivered SMS and WhatsApp.

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Improved operational efficiency

Hotels can significantly improve their operational efficiency through this integration. Since the data is automatically updated across both systems, it eliminates the need for manual data entry. 

By having guest details travel seamlessly from one system to another, hoteliers and staff can rest assured that the information is always up to date. Instead of spending time correcting guest details, they can use it to create new initiatives, personalise the guest experience and deliver better service.But the experience of saving time doesn’t end there.

‍This integration allows hotels to automate every step of the guest journey and internal operations, such as sending booking confirmations or handling transactions, so that staff can focus on more strategic tasks.

‍Hiisi Homes & Hotels, the second-largest operator of short-term rental apartments in Finland, has achieved 100% online check-ins. Additionally, 40% of payments are now automated, with this percentage steadily increasing since the integration was enabled.

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Ensures consistent messaging

Staff can quickly retrieve accurate and up-to-date information without the need for cross-referencing or manual updates. 

This ensures that communication with guests is consistent across all touchpoints, from booking confirmations to in-stay requests.

‍Little BIG Hotels, a German hotel group that operates five distinct properties across Germany, was able to achieve, through this integration, 60% online check-ins and automated 42% of payment processes, saving invaluable hours for their employees. 

The use of Apaleo and Bookboost also enables them to ensure consistent and fast guest communications, always answering guests at the right time to keep their attention.

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The technical side of the integration

Ease of integration

Both Bookboost and Apaleo use open APIs, which are designed to facilitate seamless data exchange between different systems, making it easier to connect the two systems effectively.

Customisation

Open APIs are highly flexible, allowing for custom integrations that fit the specific needs of a hotel. This means that the integration can be tailored to handle unique workflows, data requirements, and business processes.

Thanks to the adaptable nature of open APIs, hotels can start with basic integration features and gradually expand the integration as their needs evolve.

Support and resources

Support is available from both Bookboost and Apaleo during and after the integration to ensure a smooth process and data transfer that allows hotels to benefit from the integration within days of setting up the platforms. 

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