Bookboost, the industry-leading hospitality CRM, announces the launch of a new API Messaging that allows hoteliers to connect any chatbot solution of their choice to the platform. 

The new release is designed to expand the flexibility of its Unified Inbox, which consolidates guest messages from multiple channels, including WhatsApp, Facebook, SMS, OTAs, and more, into a single, user-friendly platform.

Through the new API Messaging, hotels can now quickly and easily add any chatbot or even develop their own and seamlessly integrate it into Bookboost’s platform without the need for additional setups or integrations.

This release aligns with Bookboost’s mission of being the canvas for hotels to design their digital guest experience. It gives hospitality brands greater control over their workflows and how they automate and manage guest communications and even more flexibility to customise digital guest journeys. 

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“Hotels and brands have unique automation needs, and there’s no one-size-fits-all solution. That’s why we’re opening our messaging infrastructure, allowing hoteliers to connect any chatbot directly to our platform. By doing so, they can leverage our platform’s benefits and seamlessly integrate with channels like email, WhatsApp, SMS, and OTA messaging, while gaining access to essential customer data as a foundation for personalisation and automation. Plus, with our routing functionality, hoteliers can ensure inquiries reach the right place. For example, sales inquiries go to a sales chatbot and booking inquiries to a booking chatbot, creating a smoother handover to human teams when needed,” said Willem Rabsztyn, CEO of Bookboost.

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Furthermore, Bookboost’s API Messaging empowers hotels to tailor interactions precisely to guest needs. As guest expectations or business goals evolve, hotels can adjust their chatbots to reflect those changes instantly, ensuring a continually personalised and responsive guest journey.

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