Resources and insights

Implementing a CRM in your hotel doesn't have to be a problem. Follow these recommendations to create a smooth process.

Creating exceptional hotel guest journeys is crucial for personalizing experiences and growing guest satisfaction. Here are seven best practices.

Integrating a PMS and CRM in hotels streamlines data, boosts revenue, and enhances guest experiences. Discover how to leverage it.

Looking to implement a CRM in your hotel? Then these are the things you should pay attention to when choosing it.

Data is essential for success in hospitality. Discover the different ways to use it to grow revenue in your property.

Download a template of a guest journey, get ideas on valuable touchpoints and adapt it to your brand.

Your website can be a direct-bookings-generating machine! Use these tips and you will see a change.

Transactional marketing prioritizes short-term sales. Relationship marketing builds loyalty through personalisation and more. Discover how to use it.

After the stay is over, the guest journey doesn't end. Learn more about how to foster guest loyalty using these strategies.

Enhance guest satisfaction: Personalized pre-stay messages for memorable experiences and loyalty

If you want to stay competitive and attract more guests, these 7 innovative digital marketing trends are ones you can’t ignore.

Trying to succeed in hotel marketing without the right tools is nearly impossible. Discover how a CRM can make your life easier.

Guest data empowers hotels to make accurate decisions that drive long-term results. Explore how to apply it to different areas in your hotel.

Explore 5 must-have technologies that can save time for every area of your hotel.

OTAs give you exposition, but direct bookings are key for your brand. Use these strategies to increase them.

Personalisation in your hotel doesn't need to take all of your time. Let's explore practical ways to personalise the guest experience without spending hours on it.

To measure guest loyalty, you need the right KPIs. Learn what are they and how to use them.

A Customer Data Platform (CDP) can provide the necessary insights into customer behaviour that are crucial for driving business performance.

Bleisure travel is on the rise! Discover how to adapt your offering to capture this target and grow your business.

Guest loyalty plays a key role in hotels. Make sure your guest loyalty program stands out from the crowd with these ideas.

Discover everything regarding new trends in guest experience and operations!

Automation can help you save time and reduce manual work. Let's explore 5 triggers you can use in your hotel marketing communications.

Guest loyalty is key for hoteliers. In this ebook, get all the tactics you need to make your guests come back a second time to your hotel.

Let's talk about features. If you are looking to implement a CRM in your hospitality business, here are the ones you should pay attention to.

A hotel's best asset to generate revenue is guest data. In this guide you will discover how to use it to grow your numbers, guest loyalty and satisfaction.