This is how you save up to 2 hours per day using automation

A better experience for guests and staff

Northern Lights Village optimised its communications, not only saving time for its staff but also making its campaigns more effective. How did they do it? Keep reading to find out.

In the heart of the Northern Lights

The Aurora Cabins at the Northern Lights Village are a magical way to experience the wintry star-filled sky and the Northern Lights, while lying comfortably in the warm bed. The laser-heated glass-roof opens up into the northern sky, directly above the bed.

In hospitality, brands need to provide their guests with a unique experience, and part of that experience has to do with how effectively they handle communications. Northern Lights Village is a great example of how brands can tackle both objectives.

Northern Lights Village offers a magical way to experience the wintry star-filled sky and the Northern Lights while lying comfortably in a warm bed. Along with that, they offer unique accommodations, activities and experiences in Lapland, Finland.

The team wanted to reduce the number of repetitive questions so the staff could dedicate their time to more value-adding tasks. At the same time, they saw the opportunity to improve their web visitor’s experience by being always reachable and providing quick answers to them to maximize their experience.

In addition, the brand was looking for a tool that could easily integrate with their PMS, Mews, and make their staff’s daily tasks easier, by freeing their time.

Through Bookboost’s integration with Mews, the hospitality brand was able to connect all its social media and messaging channels to bundle all its communications in one general overview.

As a result of using our guest messaging solution integration, the Finnish brand has saved up to 2 hours of daily tasks by automating repetitive guest communication tasks.

The Finnish brand has saved up to 2 hours of daily tasks by automating repetitive guest communication tasks.

• Time for new initiatives: Now the staff has more time to dedicate to other important projects.
• Better response rates and a better communication experience, since through the automated responses the guests always get the information needed at the right time
• More effective marketing campaigns. By having a tool integrated into their PMS, the team can use the general overview to create better campaigns.

"Bookboost is an efficient and reliable tool, which aggregates all our messaging channels into one intuitive interface. The integration with our PMS allows us to have all relevant information at our fingertips when communicating with our guests."
André Henke Marques, General Manager at Northern Lights Village.

Main takeaways from Northern Lights Village

- Target efficiency through centralised communication

Centralising communication channels saves time and enhances the guest experience. By connecting social media and messaging platforms, your team can provide quicker responses and improve overall communication.

- Focus on empowering staff with time for value-adding tasks

Automating repetitive guest communication tasks frees up staff time. This newfound time empowers your team to focus on projects that enhance the guest experience and elevate your brand's services.

- Always enhance marketing campaigns through data insights:

Integrating your Property Management System (PMS) offers data-driven insights to supercharge your marketing campaigns. Always access relevant information at your fingertips to boost your brand's reach and customer engagement.

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