Guest loyalty in 2025: Moving from points to relationships

Couldn’t join live? Catch the full webinar on demand

Watch the recording to explore how guest loyalty is shifting from points-based programs to a more meaningful, relationship-driven approach and what that means for your hotel’s long-term revenue.

Guest loyalty is highly relevant for revenue in hospitality. But it is evolving.

The same techniques that were focused on points and programs are not the only way.

There is a new approach that focuses on relationships and driving sustainable revenue.

In this 40-minute session, you'll learn how to evolve your strategy beyond traditional models and build loyalty that lasts.

Hospitality experts break down why points alone are no longer enough, how to use guest feedback to measure loyalty, and practical ways to create lasting emotional connections with your guests.

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Main takeaways

- Why traditional loyalty programs are losing relevance

- How to Measure Guest Loyalty Beyond Points

- Tactics to build emotional connections with guests

- Action Plan: How to start transitioning today

Whether you're reviewing your current program or starting from scratch, this session offers a fresh perspective on loyalty that goes beyond transactions.

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Who is joining?

Panellists:

- Mark Evans, Sales Director at Bookboost

- Amy Branford, Regional Sales Manager at GuestRevu