Guest loyalty in 2025: Moving from points to relationships

Guest loyalty is highly relevant for revenue in hospitality. But it is evolving.

The same techniques that were focused on points and programs are not the only way.

There is a new approach that focuses on relationships and driving sustainable revenue.

By the end of this 40-min session, you will be equipped to adapt to these new trends and bullet-proof your loyalty programs.

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Main takeaways:

- Why traditional loyalty programs are losing relevance

- How to Measure Guest Loyalty Beyond Points

- Tactics to build emotional connections with guests

- Action Plan: How to start transitioning today

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Who is joining?‍

Panellists:

- Mark Evans, Sales Director at Bookboost

- Amy Branford, Regional Sales Manager at GuestRevu