"Any technology pretty much that contributes to operational efficiency and that enables guest services makes you less dependent on numerous resources for that matter. For instance, if you have a contactless guest journey where guests can help themselves and where they can easily reach you, you don't need to dedicate a staff member on property for that specific purpose."

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Watch the video to learn from Daan De Brujin, the founder and CEO of Book Boost Guest messaging how digital messaging technology used can elevate efficiency while enhancing guest services and making hoteliers better prepared for the changing market conditions.