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Resources and insights

The latest industry news, helpful guides, and best practices articles.

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Guest Journey
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4 min
7 steps to creating a guest journey for the first time
In an industry as competitive as hospitality, creating a seamless guest journey is essential for hotels. Here is a step-by-step recap on how to do it.
Hotel Marketing
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6 min
Hotel Cases: 9 brands that implemented a CRM & the results
These 9 brands implemented a CRM system in your hotel and saw better results in their marketing operations and service. Read their stories.
Guest Experience
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8 min
5 Digital Tactics to Improve Guest Satisfaction
Guest satisfaction is critical to getting good reviews and returning guests. And technology can be your ally to help it rise. Don't miss out on these 5 tactics.
Hotel Marketing
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8 min
6 ways to increase revenue with a hospitality CRM
A CRM is key for your property, not only to help your staff but to generate more revenue. Let's look into 6 ways you can use it to increase profit.
Webinars & Live session
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13 min
How can new booking behaviours benefit or harm hotels?
New booking behaviours on the surface. Review the key trends affecting guests and travellers to maximize new opportunities.
Guest Journey
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7 min
9 tips to structure your pre-arrival communication
Pre-arrival communication is crucial in hospitality, but generic tactics won't produce good results. Use these tips and grow satisfaction and loyalty.
Webinars & Live session
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4 min
How to enhance the guest experience in times of low budgets and staff shortages?
The hospitality industry is changing rapidly, and hoteliers must adapt to meet high demands with limited resources. Discover how to use your guest data to get excellent results.
Hotel Marketing
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8 min read
9 audiences you can create for better hotel marketing campaigns
If you are looking to increase revenue, communicating in a personal way is key. Here are 9 ideas of different audiences you can build with your guest data.
Guest Experience
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7 min read
4 ways to increase revenue by building guest relationships
If you are looking to increase your revenue, building relationships is the first thing to pay attention to. Here are 4 ways to do it!
Guest Experience
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5 min
Customer effort: when your guests think it is difficult to stay in your hotel
Make it easy for your guests to enjoy their stay. Discover why lowering customer effort is crucial for guest satisfaction and how to do it.
Guides & more
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5 min read
Guide: The real way to recover direct bookings and outcompete others long-term
These powerful strategies will help you not only to recover direct bookings but also stay competitive in the long run.
Hotel Marketing
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4 min
5 trends to be aware of for your hotel’s strategy
How does Taylor Swift affect the industry? This and other 4 trends you can leverage to increase revenue.
Guest Experience
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5 min read
6 hotel mistakes that destroy your guest experience
If you are making these 6 mistakes, you are on your way to destroying your guest experience. Let's change that!
Guides & more
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1 min
Guide: How to personalise the guest journey for your guests
Learn to personalise your communications and get the best tips to create a guest journey that truly captures your customers, boosting loyalty and revenue.
Guest Experience
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5 min
What you should know to design the guest experience of the future
Understanding guest preferences is key to keeping guests coming back. Find out how hoteliers are getting to know what their guests want and expect.
Operations
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3 min read
Why is a chatbot not enough for your hotel anymore?
Chatbots are great to save time and have quicker answers. But are they enough to create a great guest experience and grow revenue?
News
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1 min read
How can artificial intelligence increase guest loyalty?
Listen to Daan's advice in The Innovative Hotelier podcast.
Operations
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3 min read
The ugly truth: Automation in a hotel doesn't mean losing the personal touch
Will automation in a hotel boost your numbers or push your guests away?
Guides & more
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1 min read
Guest Journey Checklist - Everything a hotelier needs to make guests happy
Download this checklist and discover how to create a guest journey that will make your guests happy.
Guest Journey
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5 min read
The 3 Most Common Misunderstandings of Guest Messaging
You have heard of “guest”, you have heard of “messaging”, but do you know what is “Guest Messaging”?
Hotel Marketing
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2 min read
Research: Website Chat Increases Direct Bookings for Hotels
Both scientific research and real cases tell us, Website Chat increases guest satisfaction and direct bookings.
Guest Journey
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5 min read
What to look for when choosing a Guest Messaging tool
The possibility of Guest Messaging is unlimited, it’s only your imagination that sets the boundary.‍
Guest Experience
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3 min read
Personalization is Now a Popular Word in the Travel Industry
But the question remains, how to distinguish your hotel from the others?
News
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3 min read
Bookboost Powers Guest Communication for CityHub Hotels
Bookboost has partnered with the tech-driven hotel group, CityHub to advance its guest communication platform.
Guest Journey
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6 min read
How to use Guest Messaging to increase your Return on Experience (ROX)?
To satisfy guests' needs for more efficient, convenient, and personalized experience, Guest Messaging technology is a smart choice.

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